After news of the earth-scorching Disney/Marvel merger, DC gets some big news of its own. A Warner Brothers press release introduces their brand new company, DC Entertainment, and explains the intent to integrate the “DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses.”

“DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.
In her new role, Nelson will report to Jeff Robinov, President, Warner Bros. Pictures Group, in order to best capitalize on DC Entertainment’s theatrical development and production activities and their importance to drive its overall business with each of the divisions of Warner Bros.”

This new “approach” will mean a lot of restructuring, but the full effect it will have is currently unknown.

The full text of the press release can be found here.