After news of the earth-scorching Disney/Marvel merger, DC gets some big news of its own. A Warner Brothers press release introduces their brand new company, DC Entertainment, and explains the intent to integrate the “DC Comics business, brand and characters deeply into Warner Bros. Entertainment and all its content and distribution businesses.”

“DC Entertainment, which will work with each of the Warner Bros. divisions, will also tap into the tremendous expertise the Studio has in building and sustaining franchises and prioritize DC properties as key titles and growth drivers across all of the Studio, including feature films, television, interactive entertainment, direct-to-consumer platforms and consumer products. The DC Comics publishing business will remain the cornerstone of DC Entertainment, releasing approximately 90 comic books through its various imprints and 30 graphic novels a month and continuing to build on its creative leadership in the comic book industry.
In her new role, Nelson will report to Jeff Robinov, President, Warner Bros. Pictures Group, in order to best capitalize on DC Entertainment’s theatrical development and production activities and their importance to drive its overall business with each of the divisions of Warner Bros.”

This new “approach” will mean a lot of restructuring, but the full effect it will have is currently unknown.

The full text of the press release can be found here.

Other Things You Might Find Interesting

• BioWare Sends Great Mass Effect 3 News for the New Year
  News regarding a Mass Effect 3 demo, as well as a playable multiplayer beta has been released on the official BioWare forums. As the press release below states, the only confirmed way into the multiplayer beta will be with activation of a Battlefield 3 online pass. Read More →
• Jonah Hex Review
  The worst thing about Jonah Hex is that you can occasionally see flashes of an excellent story trying to shine through and these glimpses make the overall mediocrity that much more aggravating. Read More →
• Twilight Star's Sibling is New Batman Artist
  Cameron Stewart gets to take over for Philip Tan as the new artist on Batman & Robin. Stewart is set to draw issues 7 through 9 with collaborator Grant Morrison. Read More →
• Sci-Fi To Pick Up Terminator
  Lanie Grace updated us once again on the fate of Terminator: The Sarah Connor Chronicles and its actually pretty good news. Her sources inside WB and NBC let her know that Halcyon and Warner Brothers have been shopping TSCC around under the radar after FOX decided not to renew. Read More →
• DC's Green Lantern: First Flight Trailer
  Trailer and behind the scenes goodness for DC's direct to DVD animated film, Green Lantern: First Flight!Read More →
• "IT" Will Be R
  Dave Kajganich is the man charged with penning Stephen King's "It" and he brings good news on the progress that the film is making. Read More →
• WB Says No To R Rated Tentpole Films
  IESB reported that Warner Brothers is "skittish" about losing money on R rated films that could be PG-13 and technically "family-friendly." Read More →