Bavarian Motor Works Looking to Augment Reality

BMW To Augment Reality
Performing routine maintenance on cars with your father/uncle/sibling is a timeless tradition that passes on the basic responsibilities of owning a vehicle. This augmented reality concept from BMW emulates this effect without all of that icky family bonding.

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Augmenting Reality is the Next Step in Full-Scale Immersion

Augmenting Reality by Shooting Zombies
ARhrrrr is the first game built using the Augmented Reality system, turning a mobile camera phone into an interactive input. A technology that lets you, in real time, pan around a simulated 3D world mapped onto a 2D surface opens endless possibilities. The first and most important of these technologies, obviously, is a game centered around shooting zombies.

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