Sony and Orkin Design have both debuted roll-up laptops at this year’s CEATEC, but they’re a little late to the party. The laptops share a lot of eerie similarities to the Hao Hua design we saw back in April.

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The D-roll (Digital roll) is distinctive from traditional laptops in both form and function.
Instead of the traditional “book” design, this laptop is in the shape of a long tube or roll. The inspiration comes from the storage tube used by artists for storing large drawings.

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Recently a laptop mock-up employing an Optimus-Maxiumus OLED keyboard surfaced, but there’s no way to tell if it will be employed or not.

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